Product Spotlight: KWS Seeds Canada Product Spotlight: The Future of Hybrid Rye in North America
Friday, September 4, 2026
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Product Spotlight: KWS Seeds Canada Product Spotlight: The Future of Hybrid Rye in North America
Hybrid rye continues to gain momentum in Canadian agriculture, with growing interest from farmers, livestock producers and the feed industry.
In this KWS Seeds Canada Product Spotlight, we sit down with Kenny Piecharka, Head of Region North America Cereals at KWS, to talk about the growth and future of hybrid rye across North America.
Kenny recently stepped into his new leadership role, giving him a unique perspective on where KWS is headed and the opportunities he sees for cereal growers across the continent.
We’ll discuss how the hybrid rye market has evolved in Canada, why KWS continues to invest in the crop, and what growing demand from the livestock and feed sectors could mean for farmers.
In This Episode:
- Kenny Piecharka's new role leading cereals across North America and his priorities for supporting growers
- Why KWS continues to invest in North America and hybrid rye
- How the Canadian hybrid rye market has evolved over the past five years
- The exciting changes Kenny is seeing across the industry
- Why feed remains the leading end-use market for hybrid rye
- What livestock producers and feed users are looking for from rye
- The factors creating momentum for continued rye demand
- Why farmers should be excited about the future of hybrid rye
Why Hybrid Rye?
As farmers look for opportunities to improve the productivity and profitability of their operations, hybrid rye continues to attract attention as a crop with potential.With strong genetics, increasing industry awareness and growing demand from the feed sector, the hybrid rye market is continuing to develop.
So, what does the future look like?
Join us for this conversation with Kenny Piecharka as we look at the evolution of hybrid rye in Canada and why there may be even more opportunity ahead.
Thanks for tuning in,
Tracy
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🔗Show Resources
KWS is a global seed company focused on developing innovative plant genetics and delivering improved varieties to farmers around the world. In North America, KWS continues to invest in cereal breeding and hybrid rye, helping bring new opportunities and genetics to growers.
KWS Seeds Canada: To learn more about hybrid rye and KWS products, visit:
🌐https://www.kws.com/ca/en/
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Watch Previous KWS Seeds Canada Episodes
If you’d like to dive deeper into KWS Seeds Canada and their innovative seed varieties, you can watch more interviews with their team here:
3. Product Spotlight: Checking Winter Survival in Hybrid Fall Rye | KWS Seeds Canada
5. Product Spotlight: From Skeptic to Advocate: Brad Crammond’s Hybrid Rye Journey
6. Product Spotlight: Why KWS Hybrid Fall Rye is Matt Gosling’s Favourite Crop
7. Product Spotlight: KWS Hybrid Rye Insights: Feeding Value & Forage Tips with Laura Eastwood
8. Product Spotlight: Understanding the Rye Market with Jason McGillivray of Scoular | KWS Hybrid Rye Series
Tune in now to learn how KWS Seeds Canada delivers dependable performance and quality feed for your operation.
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This episode is part of our ongoing Hybrid Rye Series, presented in collaboration with KWS Seeds Canada, exploring agronomy, markets, and profitability opportunities for Canadian farmers.
KWS Seeds Canada
🌐https://www.kws.com/ca/en/
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* Disclaimer - As always, this information is not intended to provide business or medical advice. To ensure that your own circumstances have been properly considered and that action is taken based on the latest information available, you should obtain professional advice from qualified business or medical professionals before acting on any of the information in this post.
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Tracy and her husband are cattle ranchers in South East, Manitoba. As host of the show, primary producer and agvocate, Tracy is passionate about helping farmers succeed in the business of farming.
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