Product Spotlight: Hybrid Rye Through a Farmer’s Lens with Cole Ambrock
Friday, May 22, 2026
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Product Spotlight: Hybrid Rye Through a Farmer’s Lens with Cole Ambrock
In this product spotlight episode of The Impact Farming Show, we sit down with Cole Ambrock, Sales & Marketing Manager with KWS Seeds Canada and an Alberta farmer who brings both industry expertise and real-world farming experience to the conversation.
Cole shares a firsthand look at his experience growing hybrid rye under extremely dry fall conditions and why he stayed committed to the crop despite a long stretch without moisture. From planting decisions to digging through snow in mid-November to assess emergence, this episode offers valuable insight into the resilience and performance potential of hybrid rye.
The conversation explores:
- Why Cole chose to plant hybrid rye on his own farm
- What conditions looked like during an extended dry fall
- Managing uncertainty and maintaining confidence in the crop plan
- What he discovered when checking fields under snow cover
- Winter survival results and spring crop performance
- Lessons for farmers considering hybrid rye in challenging moisture conditions
Conversation Timestamps:
[0:00] – Why he chose to plant hybrid rye in the first place
[0:45] – Cole’s journey with KWS Seeds Canada and their family farm
[1:28] – Why Cole decided to plant hybrid rye on their farm
[3:18] – Seeding into dry fall conditions with little to no moisture
[5:25] – Staying confident through uncertainty
[8:00] – Digging through snow in mid-November to assess the crop
[10:12] – Winter survival and spring performance results & key lessons for farmers considering hybrid rye under challenging conditions
This episode provides practical insight for growers looking at crop resilience, fall seeding strategies, and long-term confidence in hybrid rye performance under real prairie conditions.
A big thank you to this episode’s spotlight partner: KWS Seeds Canada
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🔗Show Resources
To learn more about hybrid rye and KWS products, visit:
🌐KWS Seeds Canada Hybrid Rye Information
KWS WeatherGuard Insurance — KWS Seeds Canada
🌐https://www.kws.com/ca/en/hybrid-rye/farmer-programs/weatherguard-insurance/
KWS Canada Spring 2026 Video
May 8/2026 Hybrid Rye Update from the Field
🎧 🎥 https://youtu.be/Z537IkOHMlw?si=sBgaAzTudSlvVET6
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If you’d like to dive deeper into KWS Seeds Canada and their innovative seed varieties, you can watch more interviews with their team here:
3. Product Spotlight: Checking Winter Survival in Hybrid Fall Rye | KWS Seeds Canada
5. Product Spotlight: From Skeptic to Advocate: Brad Crammond’s Hybrid Rye Journey
6. Product Spotlight: Why KWS Hybrid Fall Rye is Matt Gosling’s Favourite Crop
7. Product Spotlight: KWS Hybrid Rye Insights: Feeding Value & Forage Tips with Laura Eastwood
8. Product Spotlight: Understanding the Rye Market with Jason McGillivray of Scoular | KWS Hybrid Rye Series
Tune in now to learn how KWS Seeds Canada delivers dependable performance and quality feed for your operation.
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This episode is part of our ongoing Hybrid Rye Series, presented in collaboration with KWS Seeds Canada, exploring agronomy, markets, and profitability opportunities for Canadian farmers.
KWS Seeds Canada
🌐https://www.kws.com/ca/en/
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* Disclaimer - As always, this information is not intended to provide business or medical advice. To ensure that your own circumstances have been properly considered and that action is taken based on the latest information available, you should obtain professional advice from qualified business or medical professionals before acting on any of the information in this post.
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The Impact Farming Show
Welcome to Impact Farming, Farm Marketer's video and audio show dedicated to helping Canadian farmers excel in the business of farming. Our goal with this show is to introduce our audience to the people and ideas that are going to make an IMPACT on their farming operation.
Show Host - Tracy Brunet
CEO of Farm Marketer
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Tracy and her husband are cattle ranchers in South East, Manitoba. As host of the show, primary producer and agvocate, Tracy is passionate about helping farmers succeed in the business of farming.
In each episode, Tracy chats with today's most successful farm advisors and industry leaders to bring our audience the best and most important ideas.
Connect with Tracy Brunet - Twitter / Facebook / Instagram / Linked in
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