Product Spotlight: Why More Prairie Farmers Are Choosing Hybrid Rye
Friday, July 17, 2026
Reference: Product Spotlight
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Product Spotlight: Why More Prairie Farmers Are Choosing Hybrid Rye
Hybrid rye continues to gain momentum across Western Canada as more growers look for crops that deliver strong yields, improve profitability, and provide greater resilience against weather extremes.
In this Product Spotlight episode of The Impact Farming Show, Tracy sits down with Chad Yanchycki, Sales Manager, to discuss why hybrid rye has become one of the fastest-growing crop options on the Prairies. From the proven performance of SU Performer to the excitement surrounding the new SU Bebop variety, Chad shares practical insights to help growers make informed decisions for the upcoming season.
In this episode, you'll learn:
- What makes SU Performer one of the leading hybrid rye varieties on the Prairies.
- Why hybrid rye continues to gain acres across Western Canada.
- How hybrid rye can help manage production risk during drought, excess moisture, and other weather extremes.
- Best practices for managing ergot, including the importance of variety selection and growing conditions.
- An early look at SU Bebop and why growers are already talking about this exciting new hybrid rye variety.
- Key considerations when evaluating hybrid rye for your cropping rotation.
Whether you're already growing hybrid rye or considering it for the first time, this episode offers practical information to help maximize productivity and profitability.
Thanks for tuning in,
Tracy
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🔗 Connect with FP Genetics
To explore FP Genetics’ seed varieties, visit FP Genetics online or reach out to your local retailer or agronomy partner. https://www.fpgenetics.ca
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Discover more:
Watch additional interviews with FP Genetics and their team and learn more about the seed varieties and innovation behind them that's helping shape the future of agriculture:
4. Product Spotlight: Selecting Barley Varieties w/ Colette Prefontaine FP Genetics
5. Product Spotlight: Hybrid Fall Rye: What Every Canadian Farmer Should Know
6. Product Spotlight: The Next Generation of Wheat Genetics | FP Genetics
7. Product Spotlight: Seed Strategy: The Foundation of Farm Profitability | FP Genetics
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About the Company
FP Genetics is one of Canada’s largest privately owned seed developing and distribution companies focused primarily on cereals, pulses, and minor oilseeds. The company’s ownership consists of a strong network of over 170 licensed Seed Growers and farm operators.
As an industry leader with varieties grown across Canada, the USA, Europe, and Asia, we work hard to build positive business relationships and to be the preferred partner of seed growers, developers and distributors.
FP Genetics collaborates with a diverse group of public, private, foreign and domestic variety developers. We are the licensee of numerous seed varieties spanning a multitude of crop types and market classes, which are grown on over 40 million acres across Canada.
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About the Guest:Sales Manager / FP Genetics
Chad Yanchycki is a Sales Manager with extensive experience working alongside Prairie farmers to identify crop solutions that improve performance and return on investment. Chad works closely with growers to help them select hybrid rye varieties that fit their operation while sharing the latest agronomic insights and management practices.
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Connect with Us:
Subscribe to The Impact Farming Show for weekly conversations featuring leading experts in agriculture, farm management, innovation, succession planning, mental health, and the products shaping the future of Canadian farming. https://www.farmmarketer.com/impact_farming_show/sign-up
Visit Farm Marketer for more agriculture news, insights, farmland listings, and resources for Canadian farmers.
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* Disclaimer - As always, this information is not intended to provide business or medical advice. To ensure that your own circumstances have been properly considered and that action is taken based on the latest information available, you should obtain professional advice from qualified business or medical professionals before acting on any of the information in this post.
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The Impact Farming Show
Welcome to Impact Farming, Farm Marketer's video and audio show dedicated to helping Canadian farmers excel in the business of farming. Our goal with this show is to introduce our audience to the people and ideas that are going to make an IMPACT on their farming operation.
Show Host - Tracy Brunet
CEO of Farm Marketer
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Tracy and her husband are cattle ranchers in South East, Manitoba. As host of the show, primary producer and agvocate, Tracy is passionate about helping farmers succeed in the business of farming.
In each episode, Tracy chats with today's most successful farm advisors and industry leaders to bring our audience the best and most important ideas.
Connect with Tracy Brunet - Twitter / Facebook / Instagram / Linked in
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