Product Spotlight: Seed Strategy: The Foundation of Farm Profitability | FP Genetics
Friday, February 20, 2026
Reference: Product Spotlight
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Product Spotlight: Seed Strategy: The Foundation of Farm Profitability | FP Genetics
In this Product Spotlight episode of The Impact Farming Show, we sit down with Everett Boots, Western Product Specialist at FP Genetics, to explore the power of seed genetics, farmer relationships, and the future of Canadian agriculture.
Everett shares his personal journey into agriculture, his time working at the Crop Development Centre, and what inspired his transition into his current role with FP Genetics. From product knowledge to on-farm trust, this conversation dives into what it really takes to support producers in today’s evolving farming landscape.
We discuss the key challenges farmers face — from agronomic pressures to economic realities — and how tailored seed solutions and strong partnerships can help position operations for long-term success.
If you’re interested in seed innovation, crop development, and the people working behind the scenes to move agriculture forward, this episode delivers insight, inspiration, and practical perspective.
In This Episode:
- Everett’s connection to agriculture and what fuels his passion for the industry
- His journey from the Crop Development Centre to becoming Western Product Specialist at FP Genetics
- What inspired the shift from crop development into product specialization
- How he builds trust and long-term relationships with farmers, agronomists, and retailers
- The biggest challenges facing producers today
- How seed genetics and tailored solutions help address real-world farm pressures
- His vision for the future of agriculture
- How FP Genetics is contributing to stronger, more resilient farming communities
- Where farmers can go to learn more about FP Genetics varieties and offerings
Seed selection is more than a line item — it’s a foundational decision that impacts yield potential, disease resistance, market opportunities, and long-term farm sustainability.
To learn more about seed varieties, product information, and regional support from FP Genetics, visit their official website or connect with your local FP Genetics representative.
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Don't miss this great segment and if you’re interested in learning more about FP Genetics and its innovative seed varieties you can watch additional interviews with their team here:
4. Product Spotlight: Selecting Barley Varieties w/ Colette Prefontaine FP Genetics
5. Product Spotlight: Hybrid Fall Rye: What Every Canadian Farmer Should Know
6. Product Spotlight: The Next Generation of Wheat Genetics | FP Genetics
Tune in now to discover how Hybrid Fall Rye is reshaping cereal production in Canada.
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🔗 Connect with FP Genetics
To explore FP Genetics wheat varieties, connect with their product specialists, or learn more about what’s coming next in wheat genetics, visit the FP Genetics website: https://www.fpgenetics.ca
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About the Company
FP Genetics is one of Canada’s largest privately owned seed developing and distribution companies focused primarily on cereals, pulses, and minor oilseeds. The company’s ownership consists of a strong network of over 170 licensed Seed Growers and farm operators.
As an industry leader with varieties grown across Canada, the USA, Europe, and Asia, we work hard to build positive business relationships and to be the preferred partner of seed growers, developers and distributors.
FP Genetics collaborates with a diverse group of public, private, foreign and domestic variety developers. We are the licensee of numerous seed varieties spanning a multitude of crop types and market classes, which are grown on over 40 million acres across Canada.
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* Disclaimer - As always, this information is not intended to provide business or medical advice. To ensure that your own circumstances have been properly considered and that action is taken based on the latest information available, you should obtain professional advice from qualified business or medical professionals before acting on any of the information in this post.
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The Impact Farming Show
Welcome to Impact Farming, Farm Marketer's video and audio show dedicated to helping Canadian farmers excel in the business of farming. Our goal with this show is to introduce our audience to the people and ideas that are going to make an IMPACT on their farming operation.
Show Host - Tracy Brunet
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Tracy and her husband are cattle ranchers in South East, Manitoba. As host of the show, primary producer and agvocate, Tracy is passionate about helping farmers succeed in the business of farming.
In each episode, Tracy chats with today's most successful farm advisors and industry leaders to bring our audience the best and most important ideas.
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