Product Spotlight: Understanding the Rye Market with Jason McGillivray of Scoular | KWS Hybrid Rye Series
Friday, April 17, 2026
Reference: Product Spotlight
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Product Spotlight: Understanding the Rye Market with Jason McGillivray of Scoular | KWS Hybrid Rye Series
In this Product Spotlight episode of The Impact Farming Show, we continue our series exploring KWS hybrid rye and the growing opportunities around this crop.
Host Tracy sits down with Jason McGillivray, Trade Unit Manager – Specialty Grains Group at Scoular, to discuss the evolving rye market, demand trends, and practical marketing strategies for farmers.
With many growers currently holding rye in their bins or planning future acres, Jason shares insights into what buyers are looking for, where demand is growing, and how producers can position themselves to capture market opportunities.
From market timing to quality factors and forward contracting strategies, this conversation offers practical takeaways for producers looking to better market their rye crop.
In This Episode:
- An overview of Scoular and its role in specialty grain markets in Canada
- What farmers should be thinking about right now if they have rye in storage
- How the end-use market for rye is evolving and where demand is growing
- Key quality factors buyers look for when purchasing rye
- How farmers can make their grain more market-ready and easier to move
- Marketing strategies and considerations for the 2026 rye crop
- Whether forward contracting after winter survival checks makes sense for growers
Why This Conversation Matters
Rye markets have been evolving in recent years, with expanding uses in distilling, milling, feed, and specialty grain markets. Understanding how buyers like Scoular evaluate supply, quality, and demand can help farmers make more informed marketing decisions.
This episode provides practical insights to help producers navigate the rye market and position their crop for success.
Tune in to hear how rye markets are evolving and what farmers should be thinking about when it comes to marketing their crop.
Be sure not to miss this insightful segment! If you’d like to dive deeper into KWS Seeds Canada and their innovative seed varieties, you can watch more interviews with their team here:
3. Product Spotlight: Checking Winter Survival in Hybrid Fall Rye | KWS Seeds Canada
5. Product Spotlight: From Skeptic to Advocate: Brad Crammond’s Hybrid Rye Journey
6. Product Spotlight: Why KWS Hybrid Fall Rye is Matt Gosling’s Favourite Crop
7. Product Spotlight: KWS Hybrid Rye Insights: Feeding Value & Forage Tips with Laura Eastwood
Tune in now to learn how KWS Hybrid Fall Rye delivers dependable performance and quality feed for your operation.
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Jason McGillivray
Trade Unit Manager – Specialty Grains Group | Scoular
📍 Saskatoon, Saskatchewan
🌐https://www.scoular.com
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This episode is part of our ongoing Hybrid Rye Series, presented in collaboration with KWS Seeds Canada, exploring agronomy, markets, and profitability opportunities for Canadian farmers.
KWS Seeds Canada
🌐https://www.kws.com/ca/en/
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* Disclaimer - As always, this information is not intended to provide business or medical advice. To ensure that your own circumstances have been properly considered and that action is taken based on the latest information available, you should obtain professional advice from qualified business or medical professionals before acting on any of the information in this post.
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The Impact Farming Show
Welcome to Impact Farming, Farm Marketer's video and audio show dedicated to helping Canadian farmers excel in the business of farming. Our goal with this show is to introduce our audience to the people and ideas that are going to make an IMPACT on their farming operation.
Show Host - Tracy Brunet
CEO of Farm Marketer
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Tracy and her husband are cattle ranchers in South East, Manitoba. As host of the show, primary producer and agvocate, Tracy is passionate about helping farmers succeed in the business of farming.
In each episode, Tracy chats with today's most successful farm advisors and industry leaders to bring our audience the best and most important ideas.
Connect with Tracy Brunet - Twitter / Facebook / Instagram / Linked in
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