Product Spotlight: From Seed to Success: Helping Prairie Farmers Make Smart Seed Choices | FP Genetics
Friday, March 27, 2026
Reference: Product Spotlight
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Product Spotlight: From Seed to Success: Helping Prairie Farmers Make Smart Seed Choices | FP Genetics
In this Product Spotlight episode of The Impact Farming Show, we sit down with Courtney Ross of FP Genetics to explore how strong relationships, deep industry experience, and innovative seed genetics are helping Manitoba and Eastern Saskatchewan farmers navigate today’s challenges.
Courtney shares her journey across multiple areas of agriculture, including the farm, retail, finance, and extension. She explains how this well-rounded perspective allows her to better support growers and their trusted advisors with practical, informed recommendations. The conversation also highlights some of the key challenges farmers are facing today and how FP Genetics is delivering solutions through strong, performance-driven seed genetics.
With the introduction of FP Genetics’ Eastern Product Specialist role, Courtney brings a local, boots-on-the-ground presence to the region. This means stronger connections, more personalized support, and insights tailored specifically to Prairie growing conditions.
Key Takeaways
- Courtney’s journey into agriculture and what fuels her passion for the industry
- How her diverse experience across the ag sector benefits farmers and agronomy partners
- The biggest challenges facing growers today and how seed genetics can help address them
- What the new Eastern Product Specialist role means for Manitoba and Eastern Saskatchewan
- How FP Genetics is supporting farmers with regionally adapted, high-performing varieties
- Where farmers and agronomy partners can go to learn more about FP Genetics
In today’s farming environment, where margins are tight and conditions are unpredictable, having the right seed and the right support can make a meaningful difference. This episode showcases how FP Genetics is investing in both innovation and relationships to help farmers succeed.
If you are looking to make more confident seed decisions this season, this episode is worth your time. Tune in and learn how the right genetics, paired with the right support, can elevate your farm’s performance.
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Don't miss this great segment and if you’re interested in learning more about FP Genetics and its innovative seed varieties you can watch additional interviews with their team here:
4. Product Spotlight: Selecting Barley Varieties w/ Colette Prefontaine FP Genetics
5. Product Spotlight: Hybrid Fall Rye: What Every Canadian Farmer Should Know
6. Product Spotlight: The Next Generation of Wheat Genetics | FP Genetics
7. Product Spotlight: Seed Strategy: The Foundation of Farm Profitability | FP Genetics
Tune in now to discover how Hybrid Fall Rye is reshaping cereal production in Canada.
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🔗 Connect with FP Genetics
To explore FP Genetics’ seed varieties or connect with Courtney Ross, visit FP Genetics online or reach out to your local retailer or agronomy partner. https://www.fpgenetics.ca
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About the Company
FP Genetics is one of Canada’s largest privately owned seed developing and distribution companies focused primarily on cereals, pulses, and minor oilseeds. The company’s ownership consists of a strong network of over 170 licensed Seed Growers and farm operators.
As an industry leader with varieties grown across Canada, the USA, Europe, and Asia, we work hard to build positive business relationships and to be the preferred partner of seed growers, developers and distributors.
FP Genetics collaborates with a diverse group of public, private, foreign and domestic variety developers. We are the licensee of numerous seed varieties spanning a multitude of crop types and market classes, which are grown on over 40 million acres across Canada.
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* Disclaimer - As always, this information is not intended to provide business or medical advice. To ensure that your own circumstances have been properly considered and that action is taken based on the latest information available, you should obtain professional advice from qualified business or medical professionals before acting on any of the information in this post.
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The Impact Farming Show
Welcome to Impact Farming, Farm Marketer's video and audio show dedicated to helping Canadian farmers excel in the business of farming. Our goal with this show is to introduce our audience to the people and ideas that are going to make an IMPACT on their farming operation.
Show Host - Tracy Brunet
CEO of Farm Marketer
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Tracy and her husband are cattle ranchers in South East, Manitoba. As host of the show, primary producer and agvocate, Tracy is passionate about helping farmers succeed in the business of farming.
In each episode, Tracy chats with today's most successful farm advisors and industry leaders to bring our audience the best and most important ideas.
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