Enabling the Next Generation of Canadian Agriculture and Food

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Enabling the Next Generation of Canadian Agriculture and Food

The future of Canadian agriculture is being shaped by a new generation of producers, innovators, and industry professionals. In this episode, we sit down with Colin Brisebois, Vice-President of Products and Market Strategies at Farm Credit Canada, who brings a unique perspective as both an agriculture leader and an active farmer.

Colin shares why this is an incredibly exciting time to enter agriculture and highlights the opportunities, challenges, and key trends shaping the next generation of farming in Canada. From succession planning and technology adoption to sustainability and financial confidence, this conversation dives into what it truly takes to build a successful and resilient agricultural career.

You’ll also hear a powerful real-life story illustrating how knowledge, advice, and capital work together to help young producers succeed.

Episode Highlights

• Why agriculture is full of opportunity for the next generation

• The evolving role of technology, sustainability, and innovation in farming

• Key trends shaping the future of Canadian agriculture

• What emerging producers really need beyond financing

• The importance of building confidence through knowledge, advice, and capital

• A real-world success story highlighting FCC’s support of young farmers

• Why attracting diverse talent into agriculture is critical

• Practical first steps for young or aspiring producers

Timestamps

[00:00] – Introduction
Introducing Colin Brisebois and his role at FCC, along with his personal farming experience.

[3:49] – Why This Is an Exciting Time for the Next Generation
Opportunities emerging in agriculture including innovation, sustainability, and evolving business models.

[8:00] – Key Trends Shaping the Future of Agriculture
Discussion around succession planning, digital agriculture, climate-smart practices, and diversified income streams.

[13:45] – What Emerging Producers Really Need to Succeed
Moving beyond financing — building confidence through knowledge, advice, and capital.

[24:40] – How FCC Supports the Next Generation: Sarah’s Story
A powerful example of how strategic support helps young producers navigate education, growth, and business transitions.

[33:13] – Investing in the Future of Agriculture
How industry leaders and young professionals are helping strengthen the ag sector as a whole.

[35:50] – The Importance of Attracting Talent Beyond Producers
Why agriculture needs accountants, technology experts, advisors, and other professionals to thrive.

[39:41] – First Steps for Aspiring Producers
Practical advice and resources for those looking to begin their journey in agriculture.


Don’t miss this positive and encouraging conversation enabling the next generation of Canadian Agriculture and food.

If you enjoyed this conversation and you are curious about the FCC Transition Loan episode discussed in this episode, you can tune into that conversation here:

 Farm Transition Made Easier: Inside FCC’s Transition Loan https://youtu.be/j-GC7DAoEyM?si=BvuMm0zPgUMMPhfT

Thanks for tuning in,

Tracy

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🔗Show Resources

Farm Credit Canada (FCC)



Website: https://www.fcc-fac.ca
Explore FCC’s resources for young and emerging producers, including financing solutions, business management tools, learning programs, and industry insights.

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About the Guest:

Colin Brisebois
VP of Products & Market Strategies / Farm Credit Canada

Colin Brisebois, based in Canada, is currently a Vice President Products and Market Strategies at FCC / FAC. Colin Brisebois brings experience from previous roles at Farm Credit Canada / Financement agricole Canada. Colin Brisebois holds a Bachelor of Management in Commerce at Athabasca University. With a robust skill set that includes Coaching, Project Management, Sales Management, Direct Sales, Financial Analysis and more.

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* Disclaimer - As always, this information is not intended to provide business or medical advice. To ensure that your own circumstances have been properly considered and that action is taken based on the latest information available, you should obtain professional advice from qualified business or medical professionals before acting on any of the information in this post.
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The Impact Farming Show

Welcome to Impact Farming, Farm Marketer's video and audio show dedicated to helping Canadian farmers excel in the business of farming. Our goal with this show is to introduce our audience to the people and ideas that are going to make an IMPACT on their farming operation. 

Show Host - Tracy Brunet
CEO of Farm Marketer 

Tracy and her husband are cattle ranchers in South East, Manitoba. As host of the show, primary producer and agvocate, Tracy is passionate about helping farmers succeed in the business of farming. 

In each episode, Tracy chats with today's most successful farm advisors and industry leaders to bring our audience the best and most important ideas. 

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