Meet The Witty Farmer: Modeling, The Love of Farming & Farm Side Hustles
Wednesday, September 3, 2025
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Meet The Witty Farmer: Modeling, The Love of Farming & Farm Side Hustles
This week on The Impact Farming Show, Tracy sits down with the incredible Jenny Sauer Schmidgall, better known online as The Witty Farmer, and trust us, her story is one you won’t forget.
Jenny has lived many lives—modeling, acting, building a career, and taking adventurous pivots—before eventually finding her way back to her roots on the family farm.
Here’s what you’ll hear in this episode:
- Back to the Farm – Jenny’s journey from modeling, acting, and career adventures to realizing how much she missed the farm—and how it pulled her home.
- Love & Family – How Jenny met her husband and the realities of balancing farm life with raising her daughter.
- Family & Resilience – Jenny shares the story of losing her dad and suddenly having to take on everything on the farm in the middle of seeding season.
- The Greenhouse & Farm Store – How a simple idea grew into something much bigger, reaching surprising success considering it’s located in a town of only seven houses and a John Deere dealership.
- No-Staff, Self-Check Out Innovation – The proprietary software she developed to fully automate sales with a completely self-serve system.
- Community Impact – Jenny partners with nearby farmers and food makers, including local farms supplying pork and chicken, and a local lady who bakes and restocks her homemade cinnamon buns daily (alongside favorites like bacon caramels and other scrumptious treats), just to name a few.
- The Second Store – Jenny shares the exciting news that a second The Witty Farmer Farm Store has been opened through a licensing arrangement.
- Farm Hustle Opportunity – Why Jenny believes her farm store model could provide other farm families with a powerful side hustle.
- Wangus Beef – Yep, that’s Wagyu + Angus, and it’s just as amazing as it sounds. Tracy and Jenny, both huge steak and Black Angus fans, chat about why Wangus has become such a standout on the farm and why it flies off the shelves at the farm store.
Jenny is a true farm entrepreneur with grit, creativity, and vision. Whether you’re looking for inspiration, diversification ideas, or simply a story that will light a fire under you—this episode is packed with it all.
Don’t miss this conversation—it might just spark your next big farm hustle.
🔗Resources & Links
Learn more about Jenny and her journey at thewittyfarmer.com
Connect with Jenny:
Facebook: @grabngrowgreenhouse
X: @thewittyfarmer
Instagram: @thewittyfarmer
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About the Guest:
Jenny Sauer Schmidgall
Owner/Creator
Jenny Sauer-Schmidgall has been farming all of her life, but full-time for approximately 8 years, in Winchester, IL.
In May 2023, she lost her father, Hunter Sauer, during planting season, and has since taken on the position of the farmer/operator/manager of Sauer Farms. Now Jenny and her husband, Mark Schmidgall, farm corn, soybeans, pumpkins, cut flowers, berries, sweet corn, and Black Angus cattle. Mark and Jenny also have a 5 year-old daughter, Hunter Olivia. They most recently added Wangus cattle (they partnered with Peanut Coleman, from the state of Virginia, to cross black Angus w/ Wagyu). Sauer Farms has raised black Angus cattle for over 50 years. They are some of the most spoiled cattle getting treats that consist of old donuts, bread, pop tarts, etc. They also receive song and dance, of which we are sure they may or may not really enjoy.
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* Disclaimer - As always, this information is not intended to provide business or medical advice. To ensure that your own circumstances have been properly considered and that action is taken based on the latest information available, you should obtain professional advice from qualified business or medical professionals before acting on any of the information in this post.
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The Impact Farming Show
Welcome to Impact Farming, Farm Marketer's video and audio show dedicated to helping Canadian farmers excel in the business of farming. Our goal with this show is to introduce our audience to the people and ideas that are going to make an IMPACT on their farming operation.
Show Host - Tracy Brunet
CEO of Farm Marketer
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Tracy and her husband are cattle ranchers in South East, Manitoba. As host of the show, primary producer and agvocate, Tracy is passionate about helping farmers succeed in the business of farming.
In each episode, Tracy chats with today's most successful farm advisors and industry leaders to bring our audience the best and most important ideas.
Connect with Tracy Brunet - Twitter / Facebook / Instagram / Linked in
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