JP Gervais Breaks Down Interest Rates & Farmland Prices: What’s Coming for Canada? | FCC 2025

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JP Gervais Breaks Down Interest Rates & Farmland Prices: What’s Coming for Canada? | FCC 2025


In this insightful episode of The Impact Farming Show, host Tracy Brunet sits down with JP Gervais, Vice-President & Chief Economist at Farm Credit Canada (FCC), to discuss the highly anticipated 2024 FCC Canadian Farmland Values Report.

Each year, this report provides critical insights into farmland value trends across the country—and this year’s findings do not disappoint. JP unpacks the key highlights, regional trends, and what the data means for Canadian farmers in the current economic climate.

In This Episode, You’ll Learn:

• Overview of the 2024 FCC Farmland Values Report:
JP explains the purpose of the report and what it covers—from value trends to market dynamics.

• Farmland Values Across Canada:
A look at how land values changed across provinces in 2024 and what’s driving those shifts.

• Surprises in the Data:
JP shares what findings stood out most and how 2024 compared to previous years.

• Impact of Interest Rates:
How elevated rates in recent years affected farmland transactions, and whether things are picking up in 2024.

• Looking Ahead to 2025:
JP offers his expert outlook on future trends in farmland demand and where interest rates may be heading.

• Advice for Canadian Farmers:
Insightful takeaways on navigating the current land market and preparing for what’s next.

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Download the Full Report:
https://www.fcc-fac.ca/en/knowledge/economics/farmland-values-report


Learn More About Farm Credit Canada:
https://www.fcc-fac.ca/

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Show Guest:

J.P. Gervais
Vice-President and Chief Economist

Jean-Philippe (J.P.) Gervais is the Vice-President and Chief Economist at FCC. His insights help guide strategy and monitor risk throughout the corporation. In addition to acting as an FCC spokesperson on economic matters, J.P. provides commentary on the agri-food industry through videos and the FCC Economics blog.

Prior to joining FCC in 2010, J.P. was a professor of agricultural economics at North Carolina State University and Laval University. He’s also a past president of the Canadian Agricultural Economics Society (CAES). J.P. earned his Ph.D. in economics from Iowa State University in 1999.

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⚠️ Disclaimer - As always, this information is not intended to provide business or medical advice. To ensure that your own circumstances have been properly considered and that action is taken based on the latest information available, you should obtain professional advice from qualified business or medical professionals before acting on any of the information in this post.
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The Impact Farming Show

Welcome to Impact Farming, Farm Marketer's video and audio show dedicated to helping Canadian farmers excel in the business of farming. Our goal with this show is to introduce our audience to the people and ideas that are going to make an IMPACT on their farming operation. 

Show Host - Tracy Brunet
CEO of Farm Marketer 

Tracy and her husband are cattle ranchers in South East, Manitoba. As host of the show, primary producer and agvocate, Tracy is passionate about helping farmers succeed in the business of farming. 

In each episode, Tracy chats with today's most successful farm advisors and industry leaders to bring our audience the best and most important ideas. 

Connect with Tracy Brunet - Twitter / Facebook / Instagram / Linked in

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