IF 124: “Re-imagine Going Back to The Farm” w/Tom Field



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Episode 124: “Re-imagine Going Back to The Farm” w/Tom Field

In this week’s episode, Tracy speaks to Tom Field, Professor at The University Nebraska-Lincoln, about a paradigm-shifting concept called “Re-Imagine Going Back to The Farm”.

Have you heard of the Engler Agribusiness Entrepreneurship Program? It is an innovative program at UNL that teaches agriculture students entrepreneurial skills and mindset. Through this program, many great entrepreneurs and businesses are born. In the end, many of these students go back to the farm; however, they tend to do it a little differently and with a more entrepreneurial mindset. Many go back with a side hustle or create one shortly after returning to the farm.

This is how Tom’s concept of “Re-imagine Going Back to The Farm” was born. The World is no longer the same place that it was when our parents and grandparents started farming. High investment, the farm's ability to support another wage, and numerous other factors can make it challenging for the next generation to return to the farm. However, with the technology available in today’s World, going back to the farm no longer needs to be such an all-or-nothing approach.

In this episode, Tracy and Tom explore exactly that. They chat about:
  • Tom’s observations on the way kids go back to the farm, the biggest mistakes made, and how he would like to see this dynamic change.
  • Tom introduces us to the powerful concept of re-imaging going back to the farm and why he feels that this is a critical conversation that farm families should be having.
  • He shares how “different is the new normal” and provides examples of side hustles that the next generation, non-farming spouse, or non-farming children can create to complement the farming operation. A side hustle, or new enterprise, provides additional off-farm income and can be a great avenue for non-farming family members to thrive as well.
  • They chat about a few of Tom’s favorite powerful questions that should be asked to prevent founders and the next generation from falling prey to mixed expectations and assumptions. These questions will ensure each generation is aligned before starting on the journey.
  • In true Tom fashion, he wraps the episode up with powerful and encouraging words of wisdom for our audience.

This episode is great for farm founders, the next generation, non-farming spouses, and even non-farming children. In this episode, Tom truly does share some game-changing ideas and information to help us “Re-imagine Going Back To The Farm”.

Join us for this exciting and invigorating look at going back to the farm.

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* Disclaimer - As always, this information is not intended to provide business or medical advice. To ensure that your own circumstances have been properly considered and that action is taken based on the latest information available, you should obtain professional advice from qualified business or medical professionals before acting on any of the information in this post.


For more information check out these links:

  1. The Engler Journey YouTube Channel https://www.youtube.com/channel/UCSD7ZGWjO46WAbeboxA7Yfg
  2. University of Nebraska–Lincoln Engler Entrepreneurship https://www.engler.unl.edu


 Show Guest

Tom Field PhD
Engler Entrepreneurship Program Chair and Director, Professor at the University of Nebraska-Lincoln

Tom is a passionate advocate for education, agriculture, free enterprise, engaged citizenship, and the potential of young people. He serves the people of Nebraska as the Director of the Engler Agribusiness Entrepreneurship Program and holder of the Engler Chair in Entrepreneurship at the University of Nebraska-Lincoln. He is also a noted agricultural author with works including his column "Out of the Box" and featured commentator of "The Entrepreneurial Minute" on the Angus Report on RFD-TV.

A frequent speaker at agricultural events in the U.S. and abroad, he has consulted with a number of agricultural enterprises and organizations, and has served on numerous boards related to education, agriculture, and athletics. He is the co-owner of Field Land and Cattle Company, LLC in Colorado. He and his wife Laura watch over a brood that includes a son in the Teach for America Program, twins who are seniors in college and toddler twins to round out the team.

Connect with Tom Field - LinkedIn / Website 


The Impact Farming Show

Welcome to Impact Farming, Farm Marketer's video and audio show dedicated to helping Canadian farmers excel in the business of farming. Our goal with this show is to introduce our audience to the people and ideas that are going to make an IMPACT on their farming operation. 

Show Host - Tracy Brunet
CEO of Farm Marketer 

Tracy and her husband are cattle ranchers in South East, Manitoba. As host of the show, primary producer and agvocate, Tracy is passionate about helping farmers succeed in the business of farming. 

In each episode, Tracy chats with today's most successful farm advisors and industry leaders to bring our audience the best and most important ideas. 

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