The Human Side of Farming: Stronger Teams, Stronger Farms
Wednesday, November 19, 2025
Reference: Impact Farming
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The Human Side of Farming: Stronger Teams, Stronger Farms
In this powerful and practical episode of The Impact Farming Show, Tracy sits down with Sally Murfet, Chief Inspiration Officer at Inspire AG.
Sally brings decades of experience working with both family and corporate farms to help them build healthy teams, strengthen leadership, and create environments where people feel seen, valued, and supported.
Together, Tracy and Sally dive deep into the human side of agriculture — from communication and engagement to succession planning, mental health, and operational leadership.
✨Highlights
- Why “people are the power of agriculture”
- The biggest challenges facing family farming businesses
- How team engagement starts with leadership
- Practical communication tools farmers can use immediately
- The link between human performance and profitability
- What strong leadership looks like in a farm setting
- Mental health, burnout, and psychological safety in ag
- What “psychological safety” really means on a farm
- How to approach succession planning with clarity and care
- Sally’s top piece of advice for building thriving farm teams
🔎Episode Breakdown
- Welcome & Introduction
Tracy introduces Sally Murfet and the mission behind Inspire AG.
- What Inspire AG Does for Australian Agriculture
Sally explains the consultancy’s focus and why people development is foundational to farm success.
- “People Are the Power of Agriculture”
Why culture and human performance matter just as much as agronomy and machinery.
- Improving Team Engagement on the Farm
Practical tips for creating better communication and stronger relationships with teams and spouses/family.
- Navigating Family Farming Dynamics
The unique challenges of working with family — and how to keep harmony while growing the business.
- Human Performance Drives Business Performance
How investing in people transforms productivity, decision-making, and overall business health.
- What Strong Farm Leadership Looks Like
Sally breaks down the habits and traits of effective farm leaders.
- Mental Health & Well-Being in Agriculture
Current trends, pressure points, and how to build a workplace culture that supports mental health.
- Understanding Psychological Safety on the Farm
Why people must feel safe to speak up — and how this impacts retention, innovation, and performance.
- Succession Planning Through a People & Culture Lens
How to prepare the next generation, open difficult conversations, and design a smooth leadership transition.
- Sally’s One Piece of Advice for Farm Families
Sally shares her take-home wisdom on building resilient teams and thriving businesses.
- Closing Thoughts & Where to Find Inspire AG
Tracy wraps up and shares links for farmers who want to connect with Sally.
Whether you’re running a family farm, managing a team, or simply wanting a smoother, more productive workplace, this conversation will give you tools, insights, and real-world strategies you can put into practice today.
Thank You to our Show Sponsor
Here at The Impact Farming Show, our goal is to bring our audience the people and ideas that will IMPACT their farming operation. We couldn't do it without the continued support of our sponsors that are committed to supporting our show and our shared vision of helping farmers succeed.
Please take a moment to check out this week's show sponsor: FCC TRANSITION LOAN
Financing for life’s big events
Change can be difficult, but transitioning your business doesn’t have to be.
Discover financing and resources to support a successful transition.
Learn more: https://www.fcc-fac.ca/en/financing/agriculture/transition
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About the Guest:
Sally MurfetChief Inspiration Officer / Inspire AG
Sally is a farmers' daughter with red dirt running through her veins. Proudly Tasmanian born and bred with a national awareness of the Australian agricultural sector.
With more than 20 years' experience working on-farm and with agribusiness companies, She has an innate understanding of what makes ag businesses tick, from the paddock to the boardroom.
She learnt early in my career that bosses who don't value people, spend an unreasonable amount of time managing performance or problematic behaviour. From personal experience, I can tell you that a good boss lights a fire inside people, not under them.
As a HR strategist, project manager, facilitator and thought leader specialising in the agri sector, She has made a career out of helping clients turn their visions into reality.
She has an unshakeable belief that people power agriculture She is committed to supporting the agri sector to build better, stronger and more profitable businesses through its people.
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* Disclaimer - As always, this information is not intended to provide business or medical advice. To ensure that your own circumstances have been properly considered and that action is taken based on the latest information available, you should obtain professional advice from qualified business or medical professionals before acting on any of the information in this post.
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The Impact Farming Show
Welcome to Impact Farming, Farm Marketer's video and audio show dedicated to helping Canadian farmers excel in the business of farming. Our goal with this show is to introduce our audience to the people and ideas that are going to make an IMPACT on their farming operation.
Show Host - Tracy Brunet
CEO of Farm Marketer
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Tracy and her husband are cattle ranchers in South East, Manitoba. As host of the show, primary producer and agvocate, Tracy is passionate about helping farmers succeed in the business of farming.
In each episode, Tracy chats with today's most successful farm advisors and industry leaders to bring our audience the best and most important ideas.
Connect with Tracy Brunet - Twitter / Facebook / Instagram / Linked in
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