The $15 Million Lesson Driving Jace Young, His Work, and the Launch of Legacy Farmer
Wednesday, January 14, 2026
Reference: Impact Farming
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The $15 Million Lesson Driving Jace Young, His Work, and the Launch of Legacy Farmer
Farm succession is one of the most emotionally charged and financially complex conversations in agriculture—and yet it’s often the one families avoid the longest.
In this episode of The Impact Farming Show, Tracy sits down with Jace D. Young, founder of Legacy Farmer, to reveal the hard truths about farm succession that most families avoid. Drawing from a pivotal $15 million lesson in his family farm and lessons learned throughout his career, Jace shares his passion for helping farmers succeed and the story behind the launch of Legacy Farmer.
From founder fears and control to the myth of “fair and equal,” and the realities the next generation must face before stepping into the business, this conversation goes far beyond succession planning and dives into leadership, communication, and financial readiness.
If you’re a founder, successor, or part of a multi-generation farm family, this episode will challenge how you think about legacy—and what it really takes to protect it.
Episode Highlights
- The $15 million lesson that changed Jace’s family farm and his and life trajectory
- How Jace’s banking background exposed the hidden risks in farm lending
- What legacy truly means beyond land, assets, and inheritance
- Why founders stall succession planning—and the fears driving control and delay
- The uncomfortable truth about fair vs. equal in farm families
- Hard realities the next generation needs to hear before coming back
- Why financial disclosure and written agreements are non-negotiable
- How long is too long to wait when succession keeps getting postponed
In this conversation
- Welcome & introduction to Jace Young
- The $15 million lesson that changed everything for Jace
- From banking to launching Legacy Farmer
- What “legacy” really means in farming
- Why founders delay succession planning
- Control, fear, and identity in farm transitions
- The truth about “fair vs. equal”
- Hard truths the next generation must face
- How a 25-year-old should prepare to come back to the farm
- Financial disclosure, written agreements & tough conversations
- How long to wait for clarity before moving on
- Final advice for farm families navigating succession
Thanks for tuning in,
Tracy
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🔗Show Resources:
Legacy Farmer: Coaching and education to help farmers master their finances and build a lasting legacy
👉 https://www.legacyfarmer.com
Legacy Farmer YouTube & Podcast:
👉 https://www.youtube.com/@Legacy.Farmer
👉 https://podcasts.apple.com/ca/podcast/legacy-farmer-the- podcast/id1451112290
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About the Guest:
Jace D. Young
Founder & CEO, Legacy Farmer
Jace Young, our Founder and CEO, is a Western Kansas Farm Kid and Ex-Ag Banker turned Entrepreneur focused on helping American Farmers and Ranchers build an organized, structured, and profitable operation that they can one day pass onto their children and grandchildren.
Before founding Legacy Farmer, Jace experienced the financial collapse of his family's operation in the summer of 2005. He was in high school and living with his parents when they lost everything and were forced to walk away from the family farm that they had dedicated their lives to building.
His desire to become an entrepreneur kicked in following his career as an Ag Loan Officer where he realized that very few Ag Business Owners did not have the financial organization, structure, or systems in place that would help their farms survive and thrive for generations to come. Today, he works to help Farmers streamline the entire financial side of their operation so that they leave behind a profitable and sustainable Farm Operation to their children and grandchildren.
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🔔Watch & Subscribe:
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🎧 Listen on your favorite podcast platform.
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* Disclaimer - As always, this information is not intended to provide business or medical advice. To ensure that your own circumstances have been properly considered and that action is taken based on the latest information available, you should obtain professional advice from qualified business or medical professionals before acting on any of the information in this post.
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The Impact Farming Show
Welcome to Impact Farming, Farm Marketer's video and audio show dedicated to helping Canadian farmers excel in the business of farming. Our goal with this show is to introduce our audience to the people and ideas that are going to make an IMPACT on their farming operation.
Show Host - Tracy Brunet
CEO of Farm Marketer
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Tracy and her husband are cattle ranchers in South East, Manitoba. As host of the show, primary producer and agvocate, Tracy is passionate about helping farmers succeed in the business of farming.
In each episode, Tracy chats with today's most successful farm advisors and industry leaders to bring our audience the best and most important ideas.
Connect with Tracy Brunet - Twitter / Facebook / Instagram / Linked in
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