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Simplifying Farm Succession: A New Approach for Canadian Farm Families

Reference: Impact Farming

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Simplifying Farm Succession: A New Approach for Canadian Farm Families

Farm succession planning is one of the most important – and often most delayed – conversations on family farms. While Canadian agriculture is built on family ownership, the majority of farms still do not have a clear succession plan in place.

In this episode of The Impact Farming Show, Tracy sits down with Derryn Shrosbree to talk about why succession planning so often stalls and what farm families can do to move forward with confidence.

After years of helping farmers navigate complex succession planning through 33seven, Derryn saw firsthand how overwhelming and fragmented the process can become. That experience led him to launch Farmstrong, a new approach designed to simplify the process and bring all the moving pieces together in one integrated solution.

If succession planning has been sitting on your farm’s “someday” list, this conversation will help you understand why the process feels so complicated—and how it can become much more manageable.

Conversation Highlights
  • Why farm succession planning is one of the biggest challenges facing Canadian agriculture
  • The surprising reason many farmers delay or avoid succession conversations
  • How dealing with multiple advisors can complicate the process for farm families
  • Lessons Derryn has learned after years of helping farms navigate generational transitions
  • The inspiration behind launching Farmstrong Financial and the Farmstrong Workshop
  • How an integrated approach can simplify succession planning
  • Why protecting family farms is critical to the future of Canadian agriculture
  • Practical first steps farmers can take to begin their succession journey

Episode Timestamps

[0:21] - Introduction to the episode and guest
[0:46] - Meet Derryn Shrosbree and his work helping farm families
[1:27] - Why Derryn became passionate about farm succession planning
[5:10] - Key lessons learned from working with farm families over the years
[8:03] - Family office concept when it comes to succession planning
[9:10] - The overwhelm factor and complexity of traditional succession planning
[9:46] - The challenge of working with multiple advisors
[10:06] - How a family office gets it done with ease and “one throat to choke” accountability
[12:21] - Tracy’s apology of family office as sports team coach or orchestra conductor
[13:38] - The inspiration behind launching Farmstrong Financial
[16:21] - Making it easy, clear, accountable and reducing the billable hours for farmers
[18:46] - Are you farming for your legacy or for your government?
[20:21] - How Farmstrong simplifies the succession planning process
[28:21] - What this approach could mean for the future of Canadian farm families
[36:01] - First steps farmers can take to begin the succession conversation

Farm succession planning is about more than transferring land and assets—it’s about protecting family legacies and ensuring the future of Canadian agriculture.

If this episode sparked ideas or important conversations for your farm family, share it with someone who should hear it. Starting the conversation today can make all the difference for the next generation.

To learn more about succession planning and explore additional resources for farm families, visit the show notes and connect with the experts working to support the future of Canadian farms. You can also watch more interviews featuring Derryn Shrosbee here:

1. Thousands of Family Farms at Risk Due to Outdated Inheritance Rules

2.
 Farm Succession Across the Globe: What Farmers Are Facing Right Now - Panel Discussion


Thanks for tuning in,
Tracy

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🔗Show Resources:



Connect with Derryn Shrosbree and 33seven for expert guidance on farm succession and estate planning
🌐 https://www.33seven.ca

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About the Guest:


Derryn Shrosbree
Founder of 33seven and Farmstrong




For the past 16 years, Derryn has focused on building financial freedom for farmers in Canada. His mission is to protect the Canadian farmer from risk and tax.

He worked in Tokyo and on Wall Street for five years each, structuring and trading credit derivatives, before shifting his expertise to farm continuity planning.

Born in South Africa, Derryn completed an undergraduate degree in mathematics, an honours degree in Australia and earned a Master of Science in mathematics from the London School of Economics.

He lives with his family on a market garden farm 1 hour north of Guelph. The farm markets vegetables directly to restaurants in the Greater Toronto Area.

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* Disclaimer - As always, this information is not intended to provide business or medical advice. To ensure that your own circumstances have been properly considered and that action is taken based on the latest information available, you should obtain professional advice from qualified business or medical professionals before acting on any of the information in this post.
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The Impact Farming Show

Welcome to Impact Farming, Farm Marketer's video and audio show dedicated to helping Canadian farmers excel in the business of farming. Our goal with this show is to introduce our audience to the people and ideas that are going to make an IMPACT on their farming operation. 

Show Host - Tracy Brunet
CEO of Farm Marketer 

Tracy and her husband are cattle ranchers in South East, Manitoba. As host of the show, primary producer and agvocate, Tracy is passionate about helping farmers succeed in the business of farming. 

In each episode, Tracy chats with today's most successful farm advisors and industry leaders to bring our audience the best and most important ideas. 

Connect with Tracy Brunet - TwitterFacebookInstagramLinked in

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