Product Spotlight: The Next Generation of Wheat Genetics | FP Genetics
Friday, January 23, 2026
Reference: Product Spotlight
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Product Spotlight: The Next Generation of Wheat Genetics | FP Genetics
In this product spotlight segment of The Impact Farming Show, we sit down with Chad Yanchycki of FP Genetics to talk about what’s driving wheat decisions on the Prairies today and where the next generation of wheat genetics is headed. From proven performers that continue to earn acres to emerging varieties and on-the-ground support for growers, this conversation highlights what truly matters in modern wheat production.
Segment Highlights
- Why proven varieties still matter
Chad shares what growers are saying about trusted performers like AAC Hockley and SY Manness, and how right now, growers are balancing yield stability with market demands and agronomic realities.
- The future of wheat genetics on the Prairies
We explore what’s exciting about newer genetics such as AAC Walsh and AAC Walker VB, and how these varieties signal a shift in what growers can expect from the next generation of wheat.
- Field-level support that builds confidence and trust
Chad explains why FP Genetics invested in dedicated Eastern and Western Product Specialists, how this added layer of support works alongside agronomists and retail partners, and why being embedded in the field changes how farmers experience, evaluate, and trust new genetics.
This spotlight reinforces a key theme in today’s ag landscape: success comes from pairing strong genetics with real-world performance and trusted support. As wheat continues to evolve, growers are looking for varieties and partners that deliver consistency, yield stability, and confidence in every growing season.
Thanks for tuning in,
Tracy
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Don't miss this great segment and if you’re interested in learning more about FP Genetics and its innovative seed varieties you can watch additional interviews with their team here:
4. Product Spotlight: Selecting Barley Varieties w/ Colette Prefontaine FP Genetics
5. Product Spotlight: Hybrid Fall Rye: What Every Canadian Farmer Should Know
Tune in now to discover how Hybrid Fall Rye is reshaping cereal production in Canada.
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🔗 Connect with FP Genetics
To explore FP Genetics wheat varieties, connect with their product specialists, or learn more about what’s coming next in wheat genetics, visit the FP Genetics website: https://www.fpgenetics.ca
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About the Company
FP Genetics is one of Canada’s largest privately owned seed developing and distribution companies focused primarily on cereals, pulses, and minor oilseeds. The company’s ownership consists of a strong network of over 170 licensed Seed Growers and farm operators.
As an industry leader with varieties grown across Canada, the USA, Europe, and Asia, we work hard to build positive business relationships and to be the preferred partner of seed growers, developers and distributors.
FP Genetics collaborates with a diverse group of public, private, foreign and domestic variety developers. We are the licensee of numerous seed varieties spanning a multitude of crop types and market classes, which are grown on over 40 million acres across Canada.
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* Disclaimer - As always, this information is not intended to provide business or medical advice. To ensure that your own circumstances have been properly considered and that action is taken based on the latest information available, you should obtain professional advice from qualified business or medical professionals before acting on any of the information in this post.
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The Impact Farming Show
Welcome to Impact Farming, Farm Marketer's video and audio show dedicated to helping Canadian farmers excel in the business of farming. Our goal with this show is to introduce our audience to the people and ideas that are going to make an IMPACT on their farming operation.
Show Host - Tracy Brunet
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Tracy and her husband are cattle ranchers in South East, Manitoba. As host of the show, primary producer and agvocate, Tracy is passionate about helping farmers succeed in the business of farming.
In each episode, Tracy chats with today's most successful farm advisors and industry leaders to bring our audience the best and most important ideas.
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