Getting to The Table: The Mindset Shift Every Farm Needs for Successful Transition Planning
Wednesday, September 10, 2025
Reference: Impact Farming
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Getting to The Table: The Mindset Shift Every Farm Needs for Successful Transition Planning
Transition planning is one of the most challenging — yet most important — conversations farm families will ever face. In this episode, Tracy sits down with Elaine Froese, Canada’s Farm Whisperer, to explore why so many families avoid the conversation and what it really takes to successfully get to the table.
Elaine has been coaching farm families for decades, helping them navigate tough conversations about wills, estates, business structures, and—most importantly—the emotions and identities tied to farming. In this powerful discussion, she shares what separates families who succeed in transition planning from those who stay stuck, how identity and fear stall progress, and the mindset shift agriculture desperately needs.
If you’re part of a farm family, this is an episode you cannot afford to miss.
Episode Highlights
- Introduction to Elaine Froese
- The key differences between families who succeed at transition and those who don’t
- Why farm families avoid the conversation—beyond wills & estates
- Is Dad the one typically stalling? Understanding the founder’s resistance
- The identity crisis of the farm founder and how it derails planning
- Mom’s role: why she often wants peace but struggles to gain support
- How farm kids or in-laws can start the conversation (and follow up)
- The cost of waiting: what’s realistic for farm kids hoping to farm
- Why hiring a coach can save money (and family harmony) before involving lawyers & accountants
- What a transition plan really costs and how long it takes
- How to keep going when the process takes time
- Elaine’s services & upcoming membership opportunity
💡 Key Takeaways
- Transition planning is less about legal documents and more about family communication and identity.
- Many founders stall because of fear of change, loss of control, and struggles with personal identity beyond the farm.
- Moms often want harmony but need allies to get conversations moving.
- Farm kids must balance patience with the real costs of waiting.
- Working with a farm family coach early on can reduce emotional stress and financial costs.
- Clarity comes from setting timelines, budgets, and tangible goals for the process.
🔗Connect with Elaine Froese
The Farm Family Transition Membership - https://elainefroese.com/membership/
🌟 NOW OFFERING A 14-DAY FREE TRIAL! 🌟 (September 2025)
🌐 Elaine Froese Website: https://elainefroese.com
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Thank You to our Show Sponsor
Here at The Impact Farming Show, our goal is to bring our audience the people and ideas that will IMPACT their farming operation. We couldn't do it without the continued support of our sponsors that are committed to supporting our show and our shared vision of helping farmers succeed.
Please take a moment to check out this week's show sponsor: Black Earth A WestMet Group Company
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About the Guest:
Elaine Froese
Professional Speaker, Author and Farm Family Coach
Elaine Froese is a farmer and has a background in conflict resolution and communication. She uses her knowledge to help fellow growers and ranchers face make-or-break issues head-on - so they can focus on the business of farming.
Connect with Elaine Froese - Twitter / Facebook / LinkedIn / Website
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* Disclaimer - As always, this information is not intended to provide business or medical advice. To ensure that your own circumstances have been properly considered and that action is taken based on the latest information available, you should obtain professional advice from qualified business or medical professionals before acting on any of the information in this post.
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The Impact Farming Show
Welcome to Impact Farming, Farm Marketer's video and audio show dedicated to helping Canadian farmers excel in the business of farming. Our goal with this show is to introduce our audience to the people and ideas that are going to make an IMPACT on their farming operation.
Show Host - Tracy Brunet
CEO of Farm Marketer
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Tracy and her husband are cattle ranchers in South East, Manitoba. As host of the show, primary producer and agvocate, Tracy is passionate about helping farmers succeed in the business of farming.
In each episode, Tracy chats with today's most successful farm advisors and industry leaders to bring our audience the best and most important ideas.
Connect with Tracy Brunet - Twitter / Facebook / Instagram / Linked in
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