Dollars & Dirt: Bringing Clarity to Farm Money, Land, and Equipment Decisions

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Dollars & Dirt: Bringing Clarity to Farm Money, Land, and Equipment Decisions

In this episode we sit down with Annessa Good Hassard of Peak Heritage Consulting Ltd and Merle Good, agricultural consultant (retired), to talk about the real challenges farm families face when it comes to understanding their numbers and making confident decisions around money land and equipment.

Drawing from decades of hands-on experience and real-world application of proprietary financial ratios and tools, Annessa and Merle share the thinking behind the Dollars and Dirt COMPLETE Series Your Farm’s Money Land and Equipment Playbook. This practical farm ready framework is designed to act as a check engine light for your operation, helping you spot red flags, understand trade-offs, and make decisions grounded in clarity rather than pressure.

This conversation explores why so many farm families feel stressed about finances even when things look good on paper, the costly mistakes that often show up in land and equipment decisions, and how building shared language around farm numbers can transform communication across generations.

If you have ever felt overwhelmed by your farm’s financial picture, unsure about a big purchase, or frustrated by a lack of clarity, this episode offers perspective, insight, and practical tools to help you move forward with confidence.

What You Will Hear in This Episode

• Where farmers are struggling most when it comes to understanding their numbers
• Why money can be such a stressful topic on the farm
• What farmers are often missing, not because they are doing things wrong, but because they were never given clear tools
• Common mistakes that create long term pressure around money, land purchases, and equipment decisions
• Why shared language around numbers matters so much in multi generation operations
• How Annessa’s return to the family farm as a successor reshaped how they viewed their operation
• What makes Merle Good’s ratios and formulas practical, relevant, and farm tested
• What the Dollars and Dirt Series actually helps farmers do
• A walkthrough of what is included in the Dollars and Dirt COMPLETE Series and how the modules fit together
• How the framework acts as a financial check engine light
• Program details including delivery timing and learning options
• Final words of wisdom for farm families feeling overwhelmed but ready for clarity

If this conversation resonated with you, take the next step and learn more about the Dollars and Dirt Series. Explore the course details, review the modules, and see how these tools could support clearer, calmer, and more confident decisions on your farm.

To learn more and access the Dollars and Dirt COMPLETE Series, visit the program page and choose the learning option that best fits your operation and your family.

Thanks for tuning in,

Tracy

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