Episode 241: “Farm Succession: A Communication First Approach” with Maggie Van Camp

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Episode 241: “Farm Succession: A Communication First Approach” with Maggie Van Camp


In this week’s episode, Tracy speaks to Maggie Van Camp about all things transition planning in this episode titled “Farm Succession: A Communication First Approach.”

In this episode, Tracy and Maggie discuss:

  • Why is now the time for farmers to create their transition plan?
  • Maggie states, “Successful succession requires flipping the priorities on transition planning to having better communication skills as a foundation.”
  • She shares the 3 Phases of Transition Planning.
  • How long does transition planning take?
  • Tracy asks Maggie about the factors that are making succession planning even more challenging than in past years.
  • Proper role transitioning during succession is important. Maggie explains the 3 stages of role transition and why a slow transition is important, needed, and best for both generations.
  • With a communication-first approach in mind, Maggie shares a quick round of best communication practices for farms to implement, especially around transition planning.

Is transition planning something you are interested in learning more about?

If so, you won’t want to miss this episode.



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* Disclaimer - As always, this information is not intended to provide business or medical advice. To ensure that your own circumstances have been properly considered and that action is taken based on the latest information available, you should obtain professional advice from qualified business or medical professionals before acting on any of the information in this post.
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Show Resources

Connect with Maggie Van Camp: https://loft32.ca/#team

Farmer’s Bridge: https://farmersbridge.ca

You can read and download Maggie Van Camp’s Applied Research paper “Farm Succession: A Communications-first Approach” – This paper was accepted for presentation at the International Farm Management Congress 2024.
https://farmersbridge.ca/wp-content/uploads/2024/06/whitepaper-succession-communications-final.pdf

The Because I Love You list that you can download and keep safe. https://farmersbridge.ca


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Thank You to our Show Sponsor

Here at The Impact Farming Show, our goal is to bring our audience the people and ideas that will IMPACT their farming operation. We couldn't do it without the continued support of our sponsors that are committed to supporting our show and our shared vision of helping farmers succeed.

Please take a moment to check out this week's show sponsor: Pioneer® Made To Grow™


Optimum® GLY Canola

Unlock the genetic potential of your canola with our new Optimum® GLY — the highest yielding glyphosate-tolerant trait on the market, offering complete herbicide application flexibility. 

Learn more here https://www.pioneer.com/ca-en/products/canola/optimum-gly

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Show Guest

Maggie Van Camp
Farmer, Co-Founder and Director of Strategic Change Loft32



Maggie Van Camp is Loft32’s co-founder, Director of Strategic Change and in 2024 started Farmers’ Bridge to help farm families navigate transitions and build their businesses for the future.

She is also CEO and owner of a family farm near Blackstock, Ontario. For decades, Maggie had an award-winning career as an agricultural journalist, notably as a senior business editor with Canada’s national agricultural magazine, Country Guide. Recently, Maggie was BDO’s National Director of Agriculture, where she led sector marketing and industry relations, revitalized the accounting firm’s social responsibility program, worked closely with business transition services and built a strategic organization of Agteams from coast to coast.

She is a well-known and trusted speaker, moderator and writer and a respected member of the board of the Canadian Agriculture Hall of Fame. In 2021 Maggie was named in the top 50 in Canadian Agriculture

Connect with Loft 32 on Social Media:
Connect with Farmers Bridge on Social Media:

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The Impact Farming Show

Welcome to Impact Farming, Farm Marketer's video and audio show dedicated to helping Canadian farmers excel in the business of farming. Our goal with this show is to introduce our audience to the people and ideas that are going to make an IMPACT on their farming operation. 

Show Host - Tracy Brunet
CEO of Farm Marketer 

Tracy and her husband are cattle ranchers in South East, Manitoba. As host of the show, primary producer and agvocate, Tracy is passionate about helping farmers succeed in the business of farming. 

In each episode, Tracy chats with today's most successful farm advisors and industry leaders to bring our audience the best and most important ideas. 

Connect with Tracy Brunet - TwitterFacebookInstagramLinked in

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