Episode 227: 20/20 Seed Labs & Celebrating 35 Years In Business



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Episode 227: 20/20 Seed Labs & Celebrating 35 Years In Business


In this week’s episode, Tracy speaks to Sarah Foster from 20/20 Seed Labs about “20/20 Seed Labs & Celebrating 35 Years In Business.”

In this episode, Tracy and Sarah discuss:

  • Sarah’s background, her immigration to Canada, and why she decided to launch 20/20 Seed Labs.
  • Sarah shares more about 20/20 Seed Labs including who they are, what they do, and who their core customers are.
  • They then delve into the unique aspects of Sarah’s entrepreneurial journey, including the biggest challenges, best things, and most surprising things about starting a business.
  • 20/20 Seed Labs is on the brink of a significant milestone-35 years in business, a remarkable achievement. Tracy asks Sarah, “What are you personally most proud of as you reflect on these 35 years of business?”
  • Looking forward, Tracy asks Sarah what she sees as the biggest opportunities and challenges for her company and the agriculture industry as a whole.
  • Sarah discusses the crucial role of seed testing in the context of feeding a growing population, adapting crops to changing climates, and the future of agriculture.
  • In true entrepreneurial style, Sarah shares some words of wisdom with other business owners and aspiring business owners.
If you are curious about seed testing and love a great entrepreneurial story, you should tune into this episode.

Thanks for tuning in,




* Disclaimer - As always, this information is not intended to provide business or medical advice. To ensure that your own circumstances have been properly considered and that action is taken based on the latest information available, you should obtain professional advice from qualified business or medical professionals before acting on any of the information in this post.

Show Resources

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Show Guests

Sarah Foster
President & Senior Seed Analyst | 20/20 Seed Labs Inc.

Sarah Foster has been involved in the seed industry since the late 1970’s. She studied and qualified as an accredited seed analyst at the National Institute of Agricultural Botany in Cambridge, England. Her work experience includes seven years with Sharps Seed International (Advanta) in the United Kingdom and five years with The United Grain Growers Edmonton after immigrating to Canada.

In 1989, Sarah started 20/20 Seed Labs Inc., the first fully independent accredited seed testing laboratory in Canada. 20/20 Seed Labs Inc. has grown over the years to provide testing services for domestic and international business. Our labs are located in Nisku, Winnipeg and Chile.

Sarah works extensively with government, farmers and industry within agriculture and is one of the most experienced seed analysts in North America, having completed accreditation for the United Kingdom, United States and Canada.

Connect with Sarah Foster - Email / Website


The Impact Farming Show

Welcome to Impact Farming, Farm Marketer's video and audio show dedicated to helping Canadian farmers excel in the business of farming. Our goal with this show is to introduce our audience to the people and ideas that are going to make an IMPACT on their farming operation. 

Show Host - Tracy Brunet
CEO of Farm Marketer 

Tracy and her husband are cattle ranchers in South East, Manitoba. As host of the show, primary producer and agvocate, Tracy is passionate about helping farmers succeed in the business of farming. 

In each episode, Tracy chats with today's most successful farm advisors and industry leaders to bring our audience the best and most important ideas. 

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