The Casual Cattle Conversations Podcast: Which Technologies Pay Off for Ranchers
Tuesday, July 7, 2026
Reference: Podcast Corner
Which Technologies Pay Off for Ranchers
July 6, 2026 | Written By Shaye Koester
Learning which technologies to adopt or pass by is crucial to cow-calf operations. These advancements open countless doors, but they don’t have a place on every operation.
“Some companies think they have a great solution for animal agriculture, but they're not necessarily from the industry,” explains Chelsea Good. “Are they actually a solution to a problem that animal ag is asking to be fixed?”
Chelsea Good is the owner of Good and Associates. She has extensive background in livestock marketing, traceability, agriculture technology and industry relationships.
Technology has to solve real problems for real ranchers and deliver an ROI.
“There are a lot of technologies that are neat and novel, but we have to really break down what the ROI is of each technology at the ranch level,” explains Jared Wareham.
Wareham is the founder of Horizon Venture Management and works with both businesses and venture capital companies to help startups focus on the right problems to truly solve the right problems for their target customers.
Technology Options for Ranchers
“I think there are technologies that are out there today that are really awesome,” shares Wareham....
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