Trade Promotion Management in the CPG Industry: A Multi-Market TPM Playbook

Discover how CPG leaders master multi-market trade promotions by balancing global strategies with local market nuances to drive success across diverse regions.

In today's dynamic consumer goods landscape, effective Trade Promotion Management (TPM) has become a cornerstone of success, driving up to 20% of annual revenue for many CPG brands. As organizations expand across multiple markets, the complexity of managing trade promotions increases exponentially.

The Evolution of Multi-Market TPM

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