Tips for Profitably Managing Stockers
Thursday, January 22, 2026
Reference: Podcast Corner
Tips for Profitably Managing Stockers
January 19, 2026 | Written By Shaye Koester
Stocker cattle can undoubtedly be a profitable enterprise, however there are several considerations that must be accounted for before buying a set of calves. Doug Ferguson, utilizes sell-buy marketing strategies in his business to maximize profit.
“Sell-buy is the marketing method a lot of the old timers talk about where you capture your profit on the buy,” says Ferguson. “The short definition is it's a real-time cash flow reckoning. We see those relationships as they exist in the present, so there isn't going to be any projected break-evens. We're dealing with real-time real numbers.”
In the case of stocker cattle, there are a variety of ways to capture that profit.
“You can buy a three weight and sell him at five, take him to eight or finish him out,” says Ferguson. “Most of the time, the value of gain is good, so it’s a weight gain business.”
However, adding weight is only one method of adding value to stockers.
“I have a list of probably 20 ways to add monetary gain to stocker cattle that I share in my sell-buy marketing school,” explains Ferguson. “You want to look for value and that can look like a lot of different things from weight gain to value-added lots to picking up high-risk calves or feeder bulls if you know how to handle them.” ....

Click Here to listen to this podcast with Shaye.
The Casual Cattle Conversations Podcast: Catch all the conversations here.
Sign up to stay connected
- News
- Property Alerts
- Save your favourite properties
- And more!
Joining Farm Marketer is free, easy and you can opt out at any time.