The menu trend advantage: Smarter foodservice sales prospecting

Securing growth in foodservice sales requires more than hard work. It demands data-driven precision. TELUS Agriculture & Consumer Goods helps manufacturers move beyond outdated, generic targeting tactics by providing advanced sales enablement tools that turn menu data into a competitive advantage. By leveraging TELUS Sales Enablement, sales teams can identify precisely where their products fit into shifting operator needs before the first pitch is even made.

What are menu trends and why do they matter?
Menu trends are the specific shifts in ingredients, dish descriptions and flavour profiles that operators use to meet changing consumer demand. They matter because they serve as a forward-looking indicator of what operators will need to purchase in the coming months. According to Restaurants Canada, at least 70% of Canadian consumers encounter food preferences through restaurant menus, making these trends the catalyst for broader industry shifts.

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