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The Deere Truck Myth Returns. Here's the True Story.

Reference: John Deere

If you've been on social media lately, you may have seen it: glossy green paint, a leaping deer logo, and a John Deere pickup that looks like it drove straight out of a farmer's dream. There's just one catch — it isn't real.

These images aren't early prototypes or hints of future plans. They're AI generated fakes, part of an online trend that's becoming increasingly common. More and more, companies are being targeted with AI crafted content designed to spark reactions and drive clicks.

To be clear, we're not assembling a John Deere truck. But the buzz around one points to something genuine: people look to John Deere for equipment and technology that support their interests as well as their work. That trust is real — and it guides how we show up.

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