The Casual Cattle Conversations Podcast: How Retailers View Beef: Consumer Trends Ranchers Can’t Ignore
Tuesday, July 29, 2025
Reference: Podcast Corner
How Retailers View Beef: Consumer Trends Ranchers Can’t Ignore
July 28, 2025 | Written By Shaye Koester
Good prices? Quality product? Consistency? Traceability?
What is it that consumers truly want from the beef they feed their families?
“No matter what we think is important as ranchers, the three most important things to retailers and consumers are having a good product, in stock and at a good value,” says Lamar Steiger, owner of The 808 Ranch and a consultant for various retailers.
“In 2014, the CEO of Walmart U.S. asked me to consult with them to improve their beef reputation,” Steiger says. “The education and experience I got on the retail side has been an enormous help to what my family should be thinking about as ranchers.” ...
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