The Casual Cattle Conversations Podcast: The Advocacy Message Ranchers Didn’t Know They Needed

The Advocacy Message Ranchers Didn’t Know They Needed

Advocacy is often associated with influencing but the reality is there is a need more than ever to create face-to-face interactions between ranchers and consumers. Kathy Tokach is an example of a rancher who has made a point to share the beef story throughout each season of life and is encouraging others to do the same.

“Ranching is not just my job, it’s my day-to-day life and it is important to me to share about that,” says Kathy.

Kathy has deep roots in the ranching industry but chose a career in nursing. Her schedule gave her the flexibility to compliment ranch work but also allowed her to share ranching stories, beef recipes and new research with her medical colleagues.



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