Pioneer Mindset: The #1 Question in Your Marketing Plan

You pull up the marketing app and there it is again, corn down another six cents. Fifty cents off the highs in just a couple of weeks. That sinking feeling sets in and all the coulda shoulda woulda stories start running through your head.

This episode came straight from a text I got from a client: "Corn really took a hit. It makes it a really big challenge to create new crop sales." I felt that one. So instead of trying to give him an answer I don't have, I started asking questions. The same ones I had to ask myself.

Have you sold any? Why or why not? And the big one we always come back to with our marketing advisor: what scares you more, locking it in and missing the top or not selling and staying exposed to the bottom?

This episode isn't about predicting where corn is headed. It's about understanding how you make decisions in the first place so you can make better ones when the next opportunity comes around. Because there's no universal right answer here, just the one that fits your risk tolerance, your operation and the decision that's actually going to let you sleep at night.

In this week's episode on making marketing decisions:

• Ask yourself the real reason why you haven't sold?
• What scares you more: missing the top, or being exposed to the bottom?
• There's no right or wrong risk tolerance, just the one that's actually yours
• Better decisions come from understanding how you decide, not from predicting the market
• Removing emotion is the first step to building a real marketing plan
  

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Welcome to Pioneer Mindset! A podcast for rural ag business owners who want to challenge their mindset and address the discomfort in their business and personal lives by finding clarity resulting in bold conviction. Your host, Garrett Ruskamp, is a 5th generation farmer, husband and father from rural Nebraska. In the last 10 years of farming, he has experienced many challenges that business owners face on a day to day basis that stem from disorganization and being financially unaware. He understands the weight of uncertainty that comes from operating in a state of mind triggered by these struggles. Join Garrett as he shares his journey of the struggles he's faced in agriculture as a farmer and family man. He will dive into honest conversations to tackle the mindsets surrounding these issues, that will ultimately help you gain control leading to a profitable and sustainable business.

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