Starting a farm: How a vision became reality

Roger Lobb didn’t grow up on a farm. But in his 40s, he bought a small parcel of dryland near Medicine Hat, Alta. It was the first step in what would become Sand Box Farms. Starting with no agricultural background, Roger built his farm through mentorship, strategic planning and a collaborative, entrepreneurial mindset. His journey shows how curiosity, clear direction and a commitment to lifelong learning can turn an unconventional beginning into a successful, forward-looking farm.

Breaking ground

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