SANOVO TECHNOLOGY GROUP, Canadian Egg Technologies and MatrixSpec Solutions Unite to Launch World’s Earliest Non-Invasive In-Ovo Egg Sexing Technology

Canadian in-ovo technology sets a new global standard — non-destructive, hatchery-ready sex determination from day four of incubation

MISSISSAUGA, June 17, 2026 – SANOVO TECHNOLOGY GROUP, Canadian Egg Technologies (CET) and MatrixSpec Solutions are pleased to announce a strategic partnership to commercialize a Canadian-developed in-ovo egg sexing system that represents the earliest and most practical solution of its kind available on the market. The strategic partnership will support a global commercial launch late this year or early 2027.

The hyperspectral imaging technology enables accurate, non-destructive sex determination as early as the fourth day of incubation — earlier than any other technology currently available on the market. The system is hatchery-validated, cost-effective and designed to scale across operations of all sizes, from independent hatcheries to large facilities.

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