Pioneer Mindset: Revenue Feeds the Ego. Profits Feed the Family.

Unless you change the mind, you won't change the results. The the phrase that sets the tone for this episode came straight from a cattle marketing school I attended with Doug Ferguson, Mr. Cattlemaster.

I went to learn sell-buy marketing. What I didn't expect was to spend the first half of a two-day class talking about paradigms, commitment, fear of success and why most of us wish positive but expect negative.

I share my honest takeaways from the school: the mindset principles underneath the marketing tactics that apply whether you're running cows, raising row crops or just trying to build a better business. I talk about how our current paradigms shape everything we do, how I came to terms with my own paradigm around the cow-calf sector and why revenue feeds the ego while profit feeds the family.

This one is part mindset, part business fundamentals and entirely worth your time in the tractor.

Key mindset takeaways from the marketing school I attended:

• Your paradigm is the lens you see the world through and it's dictating the results you're getting right now
• Commitment means deciding the price is worth paying for the goal to be achieved, not just being interested
• New levels bring new devils: accept that and you build a resilient mindset
• Revenue feeds the ego, profits feed the family: which one are you chasing?
• Know your costs, deal with today and control what you can

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Welcome to Pioneer Mindset! A podcast for rural ag business owners who want to challenge their mindset and address the discomfort in their business and personal lives by finding clarity resulting in bold conviction. Your host, Garrett Ruskamp, is a 5th generation farmer, husband and father from rural Nebraska. In the last 10 years of farming, he has experienced many challenges that business owners face on a day to day basis that stem from disorganization and being financially unaware. He understands the weight of uncertainty that comes from operating in a state of mind triggered by these struggles. Join Garrett as he shares his journey of the struggles he's faced in agriculture as a farmer and family man. He will dive into honest conversations to tackle the mindsets surrounding these issues, that will ultimately help you gain control leading to a profitable and sustainable business.

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