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Program profitability: Trade promotion management vs. ERP systems

Reference: Telus Agriculture

The management of long-term discount contracts is integral in both determining customer profitability and in maintaining strong relationships with retail partners. But where should these elements be managed? Which is better, the enterprise resource planning (ERP) system or specialist trade promotion management (TPM) solutions? Or can it be split across the two? We explore the pros and cons of various scenarios in determining the ideal platform to understand total profitability by customer.

Enterprise resource planning systems

ERP systems are designed to integrate various business processes and data sources, including finance, human resources and procurement, into a single unified system. A number of ERP solutions have components that can manage promotions and discounts.

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