The Casual Cattle Conversations Podcast: Profitable Strategies for Marketing Heifers

Profitable Strategies for Marketing Heifers

For many cow-calf producers, marketing heifers is a second thought to marketing steers. But placing equal emphasis on reputation and strategies for females can be highly beneficial to operations around the country.

Jon and Patty Tebelius of Bowdon, ND are an example of how to trial different sale avenues, build reputation and more importantly create a herd that works for youyou’re your customers.

“Our replacement heifers are equal to the heifers we sell through our seedstock supplier — and probably some of them are better. You have to pick and choose, and that’s how we do it,” says Patty.

Tebeliuses currently sell open heifers during their seedstock supplier’s bull sale each March. However, they’ve tried other avenues such as the sale barn, online auctions and private treaty.

“The biggest challenge starting out was having a mixed herd. Seeing our hard year’s work get split into five groups at the sale barn was disappointing,” says Patty. “But, we didn’t feel we had a group of quality replacement heifers to offer until we worked on getting them even and more uniform color-wise and size-wise.”.... 



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