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Pioneer Mindset: Profit First: Flipping the Farm Business Mindset

Reference: Podcast Corner



Episode 114: Profit First: Flipping the Farm Business Mindset
April 14, 2026 | Pioneer Mindset Podcast | with Garrett Ruskamp


I recently talked with Mary Jo Irmen from Farming Without the Bank and this week I'm reflecting on that conversation, diving into one of the most fundamental and often overlooked mindset shifts in farm business management: evaluating which expenses are truly a need versus a want. This episode challenges you to flip the traditional income-minus-expenses equation on its head. I also touch on concepts from Mike Michalowicz's book Profit First. This episode offers practical examples, honest self-reflection, and challenges you to examine the fear and generational conditioning that can keep farmers from making hard but necessary financial decisions.

Highlights from this week's episode:
  • The "Profit First" flip
  • Life insurance and investing as priorities, not afterthoughts
  • Need vs. want, line by line
  • Scarcity vs. abundance mindset
  • Fear and generational conditioning
  • Uncomfortable now or uncomfortable later






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Welcome to Pioneer Mindset! A podcast for rural ag business owners who want to challenge their mindset and address the discomfort in their business and personal lives by finding clarity resulting in bold conviction. Your host, Garrett Ruskamp, is a 5th generation farmer, husband and father from rural Nebraska. In the last 10 years of farming, he has experienced many challenges that business owners face on a day to day basis that stem from disorganization and being financially unaware. He understands the weight of uncertainty that comes from operating in a state of mind triggered by these struggles. Join Garrett as he shares his journey of the struggles he's faced in agriculture as a farmer and family man. He will dive into honest conversations to tackle the mindsets surrounding these issues, that will ultimately help you gain control leading to a profitable and sustainable business.

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