Pioneer Mindset: Sell Buy Marketing and Taking Back Control: Part 1 with Doug Ferguson
Thursday, September 3, 2026
Reference: Podcast Corner
Episode 134: Sell Buy Marketing and Taking Back Control: Part 1 with Doug Ferguson
September 01, 2026 | Pioneer Mindset Podcast | with Garrett Ruskamp
Part two drops next week. Don't miss it.
In this week's episode with Doug Ferguson:
- Sell-buy marketing flips the script: you capture your profit on the buy, not the sell
- Revenue feeds the ego, profits feed the family: focus on what actually goes home
- Most cattle producers aren't tracking their true expenses and their guesses are way off
- Build a fudge factor into your cost calculations so unexpected problems don't become crises
- A hyper mind cannot control a hyper body, emotions cost you money in the sale barn
- Know your numbers, build your barn card, stick to it
- There's tuition to be paid in any business, the goal is to learn from it and keep going.....
Make sure to hit follow/subscribe so you never miss an episode!
Welcome to Pioneer Mindset! A podcast for rural ag business owners who want to challenge their mindset and address the discomfort in their business and personal lives by finding clarity resulting in bold conviction. Your host, Garrett Ruskamp, is a 5th generation farmer, husband and father from rural Nebraska. In the last 10 years of farming, he has experienced many challenges that business owners face on a day to day basis that stem from disorganization and being financially unaware. He understands the weight of uncertainty that comes from operating in a state of mind triggered by these struggles. Join Garrett as he shares his journey of the struggles he's faced in agriculture as a farmer and family man. He will dive into honest conversations to tackle the mindsets surrounding these issues, that will ultimately help you gain control leading to a profitable and sustainable business.
Resources & Links:
To learn more about how I can help you achieve financial clarity and confidence through essential tools and systems, check out my free training here!
For more conviction through clarity, Connect with Garrett:
Follow on Instagram: @garrettruskamp
Follow on TikTok: @garrettruskamp