Optimizing trade spend management

Discover why optimizing trade spend management is a critical investment for CPG companies and how your business can improve your trade spend decision making.

What is Trade Promotion Management in CPG?

Within the CPG industry, trade spend management is the process of planning, allocating and managing funds that a manufacturer invests into trade promotions for their products. Trade promotions are used to incentivize retailers to stock and promote products in stores.

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