New Holland Showcases Smart Farming Innovations at FIRA USA 2025

• New Holland is returning to FIRA USA with a focus on automation specifically for vineyards and specialty crops

• The New Holland booth will be at #53

• FIRA is the leading event for ag robotics and farming automation, with two editions per year: World FIRA in France, and FIRA USA in the United States.

New Holland, Pa., October 2025

From October 21–23, 2025, New Holland, a global leader in agricultural machinery and solutions, returns to FIRA USA, the leading event for agricultural robotics and automation. Its attendance reaffirms the brand’s commitment to sustainable farming through cutting-edge technologies and real-world solutions.

With a focus on automation, precision agriculture and regenerative practices, New Holland’s emphasis is on providing farmers with equipment and technology that boost productivity, efficiency and environmental responsibility. Taking place in Woodland, California, FIRA is the ideal event at which to showcase this, bringing together farmers, industrial leaders, startups, scientists and investors to shape the future of agriculture.

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