The Casual Cattle Conversations Podcast: Modern-day Consumer Concerns About Beef

Modern-day Consumer Concerns About Beef

As ranchers, it is easy to understand our industry and the jargon that comes with it, which can make it frustrating to see the false claims and misinformation that spreads online. Yet, we can’t let this frustration blind us from why the average consumer believes these claims.

“I didn’t know all the stages of the beef life cycle and I fell in love with that story, because it’s a good story,” says Katey Johnson, a first-generation rancher who operates Zero Cattle Ranch with her husband in Oklahoma.

Katey and Lance, her husband, sell beef both to the larger supply chain and directly to consumers. She is also active online as an advocate for beef and overall health and wellness. Katey’s combination of experiences as someone who grew up outside of the industry and who advocates online gives her first-hand knowledge to the true questions and concerns posed by today’s beef consumers..... 



  Click Here to listen to this podcast with Shaye.










The Casual Cattle Conversations Podcast: Catch all the conversations here.