The Casual Cattle Conversations Podcast: Market Cattle the Modern Way with AtTheYards

Market Cattle the Modern Way with AtTheYards

Ranching shows just how delicate the balance between tradition and innovation is to keep businesses profitable without forgetting where they came from. But, what if tradition holds us back in an area that highly impacts profitability – cattle marketing.

“In 1890 the Omaha Stockyards opened. In 1910 the Model T was invented, and nobody’s driving a Model T anymore—but 65% of feeder cattle still trade through sale barns,” says Jacob Sebade, co-founder of AtTheYards. “Sale barns offer a lot of benefits, don’t get me wrong, but finding a way that puts more power in producers’ hands is really important.”

Sebade grew up involved in the family feedlot in Eastern, NE. After earning a degree in business and working for an accounting firm post-graduation, he ultimately found his way back to the family operation with a desire to solve cattle marketing challenges for both ranchers and feedlots. 

For ranchers, Sebade recognizes how lack of speed to market and commission are difficult challenges to overcome with current marketing avenues available.... 



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