Letting the Facts Run Free: Chicken Farmers of Canada National Campaign Tackles Chicken Farming Misinformation

OTTAWA, October 23, 2025 — Chicken Farmers of Canada (CFC) has launched a bold new campaign celebrating the farmers behind Canadian chicken and setting the record straight on how it’s raised. The campaign showcases real Canadian farmers sharing real facts — giving Canadian consumers a clear, confident look at the care and commitment that goes into every chicken.

Built around the Raised Canadian. Raised Right. philosophy, the campaign puts the farmers – the ultimate source of information behind Canada’s top meat protein – front and centre, providing facts and dispelling myths.

“This campaign gives our farmers the opportunity to share the truth in a confident, relatable, and often entertaining way,” said Michael Laliberté, CEO of Chicken Farmers of Canada. “It reminds Canadians that behind every piece of chicken is a real person who cares deeply about their animals, their farm, and the food they produce — and that they can always feel good about choosing Canadian chicken.”

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