The Casual Cattle Conversations Podcast: Increase Cattle Exposure on Sale Day with AtTheYards

Increase Cattle Exposure on Sale Day with AtTheYards

AtTheYards is weaving tradition and technology by creating a win-win-win platform for the stockyard, buyer and rancher – and it’s already gaining traction across the country. This one-stop platform allows stockyards to upload consignment details, pictures, videos and documents with a few clicks of a button. This information is then instantly accessible for viewing whether cattle are in the buyer’s backyard or thousands of miles away.

“It’s designed to help sale barns facilitate the flow of information,” said AtTheYards founder, Jacob Sebade.

Sebade comes from a 6,000-head family feedlot near Emerson, Nebraska, where he has experienced firsthand the inefficiencies of information sharing from the rancher to the stockyard to the cattle buyer.

Stockyards are already using it and finding value. Jim Akers, COO of the Bluegrass Stockyards, has played an integral role in shaping how AtTheYards functions for all parties involved.

Akers said, “Giving us the ability to collect better information from our customers before those cattle come to market is a big piece that really has me excited about AtTheYards.”

Akers noted that giving Bluegrass field representatives access to AtTheYards not only streamlines information collection but also increases exposure of their consignors’ cattle.....



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