Back to News

IF 68: The Farm CEO w/Kelly Dobson

Reference: Impact Farming


All our episodes are available on the following popular audio and video destinations:

Podcast: iTunesSpotifyStitcherSoundcloud  / IHeartRadio

Video: YouTube

Episode 68: The Farm CEO

In today’s episode, Tracy speaks with Kelly Dobson, chief leadership officer of LeaderShift Inc, about “The Farm CEO” and the importance of farmers adapting an executive mindset when it comes to their farming operation.

Thinking of yourself as the CEO of your farm might seem like a foreign concept to many farmers, especially if you are a sole operator or a small farming operation. It might even seem more than a little bit exaggerated and over the top. In reality, it’s a crucial mindset shift that can pay dividends towards your happiness and farm results.

To drive home the point, Tracy and Kelly take the conversation one step further and compare agriculture to the Business World. In every mainstream business, there is a leader with the title of CEO who is continuously improving themselves and their leadership abilities to increase business results. They do this for several reasons. First off, in order to keep their position as CEO they need to prove that they can continue to drive business results. In order to drive continuous improvement in their business, they realize that they need to constantly improve themselves as a leader. Farmers are avid learners, and for decades they have developed their operation with new varieties, better genetics, better machinery, more land, and so on. Adopting a CEO mindset very well might be the X-Factor that changes your farming operation.

In the interview, Kelly states that the research is clear. “Smart, technically savvy and hard-working” is now entry level for leadership ability. High-performing leaders are leading relationally. Average leadership works okay in average circumstances, but only high leader effectiveness will effectively address our current farming circumstances of increasing volatility, uncertainty, and complexity. These circumstances take an enormous toll on the physical and emotional health of the leader, as well as those around them.

Are you Looking to increase your farm’s results? If so, we invite you to join Tracy and Kelly as they speak about becoming the CEO of your operation.

* Disclaimer - As always, this information is not intended to provide business or medical advice. To ensure that your own circumstances have been properly considered and that action is taken based on the latest information available, you should obtain professional advice from qualified business or medical professionals before acting on any of the information in this post.

Thank You To Our Show Sponsor

Here at The Impact Farming Show, our goal is to bring our audience the people and ideas that will IMPACT their farming operation. We couldn't do it without the continued support of our sponsors that are committed to supporting our show and our shared vision of helping farmers succeed.

Please take a moment to check out this week's show sponsor:

Nachurs Alpine Solutions®

For over 70 years, Nachurs Alpine Solutions® has been the industry leader in NPK liquid fertilizer technology. We are proud to continue that tradition by introducing a new potassium-based fertilizer technology that is unique to both the ALPINE brand as well as the agriculture industry in general, and that is K-Tech ™

Learn more about Nachurs Alpine Solutions here.


Show Guest

Kelly Dobson
Chief Leadership Officer - LeaderShift Inc.


Kelly Dobson is the chief leadership officer of LeaderShift Inc., powering the National Farm Leadership Program initiated by Farm Management Canada for farmers and farm advisors in January 2020. He has a life long interest in teams and how effective leadership can create results greater than the sum of individual efforts. Striving to create that leadership dynamic is what excites Kelly to do this work.

Kelly is also the current leader of a four generation farm at Fairfax, Manitoba. His two plus decades of tenure has given him direct experience with family business dynamics, and managing through cyclical markets. Kelly has also chaired agricultural groups provincially and federally.

Connect with Kelly Dobson - LinkedIn / Email


The Impact Farming Show

Welcome to Impact Farming, Farm Marketer's video and audio show dedicated to helping Canadian farmers excel in the business of farming. Our goal with this show is to introduce our audience to the people and ideas that are going to make an IMPACT on their farming operation. 

Show Host - Tracy Brunet
CEO of Farm Marketer 

Tracy and her husband are cattle ranchers in South East, Manitoba. As host of the show, primary producer and agvocate, Tracy is passionate about helping farmers succeed in the business of farming. 

In each episode, Tracy chats with today's most successful farm advisors and industry leaders to bring our audience the best and most important ideas. 

Connect with Tracy Brunet - TwitterFacebookInstagramLinked in

Sign up to stay connected with 
Impact Farming
If you stated that you are a farmer, please share with us the type of farm, acres, and head/units. 
From time to time, Impact Farming and Farm Marketer will run giveaways and contests for our subscribers. Please complete the fields below to be entered into our contests and promotions. 
Farm Marketer / Unit E - 98 Brandt Street / Steinbach, MB
By submitting this form, you're granting; Farm Marketer ( permission to email you. You can revoke permission to mail to your email address at any time using the Unsubscribe link that is found at the bottom of every email. We take your privacy very seriously.