How We Support our Customers When Times Get Tough

Building Customers for Generations

“When times get tough, we don’t walk away. We lean in,” explained John Grosso, our senior vice president and chief marketing officer for the U.S. and Canada.

“In our collections team, there’s a phrase that’s more than a motto,” John shared. “It’s a mission: Build customers for generations. It means that when a customer is struggling, we don’t rush to repossess equipment. We listen. We work with them. We work hard to preserve the relationship not just for John Deere Financial, but for John Deere.”

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