The Casual Cattle Conversations Podcast: How to Find Your Most Profitable Cows
Tuesday, February 3, 2026
Reference: Podcast Corner
How to Find Your Most Profitable Cows
January 26, 2026 | Written By Shaye Koester
The upcoming technology hitting the beef industry is about more than tracking cattle and measuring performance metrics, it’s about continuing the American ranching legacy.
“Technology does allow the bridge for past generations and future generations to all exist on the ranch… our job as Ceres Tag is to help future generations continue to increase profit so they can return to the ranch,” says Shane White, National Sales Manager for Ceres Tag.
Bridging that gap looks a lot like combining cowboy logic and data to eliminate guess work and allow for confident decision-making at the ranch level.
White says, “We are a direct-to-satellite animal behavior automation platform… We automate phenotypes including pasture feed intake, grazing behavior, eating behavior, and drinking behavior.” ....
Click Here to listen to this podcast with Shaye.
The Casual Cattle Conversations Podcast: Catch all the conversations here.