How TELUS TPM transforms promotion planning for ACH Food Companies

ACH Food Companies has built a successful portfolio of iconic brands, achieving top market positions across their categories. However, the company's trade promotion processes were fragmented across multiple systems and spreadsheets, creating limited visibility into trade spend ROI and inconsistent promotion forecasting.

By implementing TELUS Trade Promotion Management, ACH transformed their approach from volume-based to profit-focused operations. The solution provided integrated planning processes and comprehensive analytics that eliminated spreadsheet-based workflows and delivered unprecedented visibility across all trade spend activities, demonstrating how unified trade promotion management can drive measurable growth for consumer goods companies.

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