How supply and demand drives production and marketing decisions

Supply and demand dynamics are ever-present and changing, but you can use them to achieve higher profits.

The foundation of earning profit through supply and demand is to make the right decisions about what to grow and when to sell it.

Justin Shepherd, an FCC Senior Economist, says farmers usually choose what to grow based on crop rotation and crop prices. For example, if prices are high for a crop grown last year, it may be tempting to grow the same crop again.

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