How Smithfield Foods connected retail and foodservice with TELUS TPM

Discover how Smithfield Foods transformed spreadsheet-based trade management into a unified, agile platform—integrating foodservice, retail and deli while enabling scenario planning to navigate inflation-driven market shifts.

Executive summary: Strategic agility through integrated trade promotion management

Trade marketing managers face unprecedented pressure to respond swiftly to shifting consumer behavior, pricing dynamics and channel complexity. Traditional spreadsheet-based trade management no longer supports the agility required to optimize trade promotion ROI.

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