The Casual Cattle Conversations Podcast: How Ranchers Can Sell Beef to Schools—and Why It Matters

How Ranchers Can Sell Beef to Schools—and Why It Matters

Selling directly to consumers has become a popular way for ranchers to generate additional revenue and share the beef story. But some ranchers have taken it a step further—selling beef to local schools.

So, what does that process involve, and how can ranchers get involved?

“We wanted to get as much local food as possible in our school lunch program,” said Callie Barber, nutrition director for the Stegalls’ local school. “The initial stages involve learning the practices of the local ranchers to ensure nutrition and safety meet USDA guidelines.”

Barber oversees the entire school lunch program—from procurement and processing to nutrition standards, safety and vendor relationships.  ... 



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