How Lactalis Canada transformed its in-store performance with TELUS Retail Execution

Executive summary: Retail execution transformation

Business growth can quickly outpace operational systems. Even successful companies struggle with inefficient processes. Lactalis Canada faced this exact challenge.

Their retail execution process relied on legacy software, dozens of spreadsheets and presentations. Extracting actionable insights became increasingly difficult. Their business expanded rapidly, but they maintained the same field team size. Lactalis Canada needed retail execution technology that could scale intelligently.