How digitized KPI tracking powers smarter investment

Key performance indicators (KPIs) are the backbone of modern farming, but how producers track them is changing as digital tools replace spreadsheets and guesswork, giving farmers more confidence when making decisions.

“For the majority of farms we’ve worked with, a receipt capturing and processing application that integrates with your bookkeeping software is usually the most impactful,” says Taylor Phillips, chief technology officer at Maverick Ag. “They’re inexpensive, easy to use and dramatically reduce data entry.”

Phillips says that small shift to using an app on your smartphone to gather KPI data can save hours each month and make data cleaner and more useful.

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