Growing your customer base: Where farmers are looking to diversify their operation

For decades, most Canadian farmers have relied on a single dominant buyer – often a large processor or U.S.-based distributor – to get their products to market. But the recent and ongoing upheaval in trading relations with our neighbour to the south, many farmers are looking for other options.

Despite how common it is for farmers to have one big seller, becoming too reliant on one customer can create vulnerabilities. Even with a long-lasting and well-established relationship with that one customer, Canada’s evolving economic conditions make it difficult to predict when change might be coming, resulting in unexpected and often significant financial volatility.

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