Get Cracking® launches new Eggs Everywhere marketing campaign

OTTAWA, September 9, 2025 – Eg​​g Farmers of Canada is excited to unveil its latest marketing campaign which offers playful reminders to Canadians when it comes to meal inspiration. The Eggs Everywhere marketing campaign provides a helpful nudge on meal preparation, showcasing that the best idea is often right in front of you—when you have eggs in the fridge.

“Eggs are an important staple in Canadian kitchens and make any meal or snack delicious and nutritious,” says Glen Jennings, Chair of the Marketing and Nutrition Committee of the Egg Farmers of Canada Board of Directors. “This campaign is about inspiring more mealtime moments and snacking opportunities with eggs. The lighthearted approach lends itself well to so many versatile dishes, no matter the time of day.”

Drawing on a mix of traditional and innovative media placements, the Eggs Everywhere campaign, developed in partnership with Rethink, features the much-loved Get Cracking® brand and will reach consumers throughout the fall and into 2026. The media mix includes traditional and connected television ads, digital ads, billboards, transit ads and a pop-up sampling event. A roster of online influencers will add to the conversation and further motivate consumers through the longstanding #EggsAnytime hashtag.

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